Golden Rose Fitness
Golden Rose Fitness is an online Pilates and yoga membership platform for busy women who want to build strength, feel calmer, and move better every day.
The business had a website — but it wasn't working.
Built by an agency that missed the brief, the site didn't reflect the brand, the member backend was clunky and hard to navigate, and the overall experience didn't match the quality of the product behind it. Aniko needed a complete rebuild, done right this time.
A Rebuild Done Right
The brief went beyond a standard redesign. The existing site had real structural problems — a poor mobile experience, a membership area that frustrated users, and a reliance on premium plugins that were adding unnecessary cost without adding value.
The new Golden Rose Fitness website was built from scratch with a custom design — no templates, no compromises. The membership backend was completely rethought to make it simple and intuitive for members to access and consume content. New branding was developed to give the business a visual identity that felt warm, professional, and aligned with its audience of busy women.
On the technical side, the site was rebuilt using lightweight custom-coded solutions to replace expensive commercial plugins — saving the client over €600 per year in plugin costs alone.
Key Deliverables
- Full custom website design and build
- New brand identity
- Rebuilt membership area — simple, clean, easy to navigate
- Mobile-optimised across all devices
- Custom-coded solutions replacing premium plugins (€600+/year saved)
- Fast load times and performance optimisation
"Patrick is reliable and highly professional. He knows exactly how to help, bringing fresh ideas and valuable knowledge to deliver the best for his clients. I am very grateful to him for creating a modern, eye-catching, fast website that has taken my business to a new level. I highly recommend him!"
— Aniko, Golden Rose Fitness
Running a fitness or wellness business?
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